SOFTA Ventures

Life Beyond the App

Now that the iPhone application is coming together, both the front end and the back end engines, it’s time to start working on all the ancillary pieces.

Attended a 3 hour class this morning at the Illinois CPS Society on using social sites to build your brand. Ostensibly it was for job searchers, but the lessons apply to building a corporate brand just as well. Covered using all the major sites such as LinkedIn, Facebook, Twitter, as well as several less known but hopefully just as effective sites.

We had already done a lot of discovery on the topic, but there were several insights on doing specific, targeted searches to help build followers, especially regarding Twitter.

My goal over the next 30 days is to build out our main social sites in a coordinated professional looking manner.

October 21st, 2009 Posted by Michael ORoark | SOFTA, social networking | no comments

Twitter Takes Off

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Why do we bring you this clip? Because Twitter, Facebook, Linkedin, will all become and integral part of business solutions we will be rolling out on iPhones, Blackberrys, and other smartphones in the coming months.

All geared toward businesses that want to touch their customers with relevant, useful information, specifically targeted at them.

August 7th, 2009 Posted by Larry Zinox | SOFTA, blackberry, iphone, smartphone, social networking | no comments

Growing Up the Blog

We started our blog about our new company, SOFTA Ventures, on wordpress.com, which is where I am currently writing this addition. But the more we use it, and the more we learn, we have come to the realization that in order to use the blog effectively we are going to have to take control of it within our own domain.

So beginning today I am starting the process of moving our softamobile.com domain from under the umbrella of wordpress.com to our own hosting site. After that it will be figuring out how to set up our wordpress based blog there, fortunately it is a supported host so that eases the burden. A supported host is one where the wordpress software is a utility available in your domain control panel. No need to get the installation file form wordpress. Installing should be easy, we’ll see.

Think the real challenge will be migrating the data from wordpress.com to our site. Hoping there is enough on-line support to make this fairly painless.

We’ll see.

July 14th, 2009 Posted by Michael ORoark | SOFTA, social networking | no comments

10 Social Media People You Must Follow on Twitter

Ploked.com is all about being plugged into social media. We strive to provide informative, relevant, and unique perspectives in the world of social media.

10 Social Media People You Must Follow on Twitter | ploked.com.

July 2nd, 2009 Posted by Larry Zinox | development, social networking | no comments

Facebook to Emulate Twitter’s Follower Model With Profile Fans

Facebook to Emulate Twitter’s Follower Model With Profile Fans.

Could it be that you will soon be able to have followers, not just friends, on Facebook too? That definitely appears to be the case. Look closely at notifications and you’ll see the new option to receive an email notification whenever another Facebook user “Connects to me as a fan.” In other words, Facebook followers, here we come.