SOFTA Ventures

Mobilizing Information

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Simple. Smart. SOFTA.

The smartphone wave is growing.

In less than a year the iPhone garnered a 28 percent smartphone marketshare, according to Apple.  Recent studies show that smartphones now outsell standard cell phones.

Informa Telecoms & Media predict that while traditional handset sales are expected to fall, Smartphone sales will maintain robust growth, 35.3% year on year – Smartphone penetration will reach 13.5% of new handsets sold.

Smartphones are bringing people together.  It is the next level of networking. Even established networks like LinkedIn and Facebook are seeing the value in mobile networking.

One common feature of Smartphone users is the desire to have easy-to-use, cost-effective apps.

The SOFTA Ventures team has been riding the wave of software solutions for more than 20 years, combining their marketing know how with an ability to keep technology, intuitive, inexpensive and instant.  Applying this knowledge to iPhone’s and other smartphone technologies in the natural next step.

SOFTA Ventures is in the business of making smart phone smarter.  Follow us on our latest adventure.

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October 28th, 2009 Posted by softaventures | SOFTA, apple, blackberry, development, iphone, smartphone | no comments

Spam-proof your inbox and cellphone – USATODAY.com

Kim has some great suggestions here for how to protect email, and now one’s cellphone, from spam and other unwanted messages. Kim Komando is a leading authority on technology and it relates to general users and her suggestions are worth reading.

Spam-proof your inbox and cellphone – USATODAY.com.

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July 14th, 2009 Posted by Larry Zinox | mobility | no comments

More marketers connect with consumers through mobile apps – USATODAY.com

More marketers connect with consumers through mobile apps – USATODAY.com.

Marketers of everything from beer to couture are dialing up mobile-device applications for their brands. From Kraft, to Audi to beer companies, mobile phone apps are becoming an integrated part of brand building and brand awareness.

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June 26th, 2009 Posted by Larry Zinox | iphone, mobility, smartphone | no comments