SOFTA Ventures

Mobilizing Information

Handoff Begins

Today we began the process of passing off our first design document to development.  Meeting between Michael, Larry, Ed, and Nelson.   We’ve completed the bulk of our phase one design.  Compared to the other software companies we’ve started we are much further ahead.  We have a detailed design doc on what the iPhone app will do.  It’s been rare in the past that we’ve had this much design work prior to the start of our coding.  Nelson is certain that he can begin to code based on what we handed off today.

We’re all very enthused about what we’ve designed.  Should be a very useful, simple app for iPhone, but one which has no c0mpeting iPhone app, even with the release of 3.0.  Best part is this is phase one, we’ve already scoped out phase two and three.  We also have two additional iPhone apps on the drawing board that are totally unrelated to this development effort.

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July 2nd, 2009 Posted by Michael ORoark | SOFTA, development, iphone, mobility | no comments

Improvements Coming in iPhone 3.1

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July 2nd, 2009 Posted by Larry Zinox | iphone | no comments

10 Must Have iPhone Apps for Busy Mobile Users

http://www.inc.com/multimedia/slideshows/content/the-best-mobile-office-tools_pagen_1.html

July 2nd, 2009 Posted by Larry Zinox | iphone | no comments

More marketers connect with consumers through mobile apps – USATODAY.com

More marketers connect with consumers through mobile apps – USATODAY.com.

Marketers of everything from beer to couture are dialing up mobile-device applications for their brands. From Kraft, to Audi to beer companies, mobile phone apps are becoming an integrated part of brand building and brand awareness.

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June 26th, 2009 Posted by Larry Zinox | iphone, mobility, smartphone | no comments

At Starbucks Blogging

Working just about anywhere

Working just about anywhere

June 5th, 2009 Posted by Larry Zinox | mobility | no comments

Starbucks and Mobility

Its always amazing to me how it is possible now to work from just about anywhere. I am sitting in a small public square in our town. I am about 50 feet from Starbucks and through their WIFI and my ATT account, I am working on our company website and blog. Its great.

June 5th, 2009 Posted by Larry Zinox | mobility | no comments