SOFTA Ventures

Life Beyond the App

Now that the iPhone application is coming together, both the front end and the back end engines, it’s time to start working on all the ancillary pieces.

Attended a 3 hour class this morning at the Illinois CPS Society on using social sites to build your brand.  Ostensibly it was for job searchers, but the lessons apply to building a corporate brand just as well.  Covered using all the major sites such as LinkedIn, Facebook, Twitter, as well as several less known but hopefully just as effective sites.

We had already done a lot of discovery on the topic, but there were several insights on doing specific, targeted searches to help build followers, especially regarding Twitter.

My goal over the next 30 days is to build out our main social sites in a coordinated professional looking manner.

October 21st, 2009 Posted by Michael ORoark | SOFTA, social networking | no comments

Twitter Takes Off

Why do we bring you this clip?  Because Twitter, Facebook, Linkedin, will all become and integral part of business solutions we will be rolling out on iPhones, Blackberrys, and other smartphones in the coming months.

All geared toward businesses that want to touch their customers with relevant, useful information, specifically targeted at them.

August 7th, 2009 Posted by Larry Zinox | SOFTA, blackberry, iphone, smartphone, social networking | no comments