SOFTA Ventures

A closer look at iPhone 4′s coolest tech | Nanotech – The Circuits Blog – CNET News

A closer look at iPhone 4′s coolest tech | Nanotech – The Circuits Blog – CNET News.

The Apple iPhone 4 packs a lot of cutting-edge tech–one of the reasons preorders for the iPhone sold out immediately. Here’s a second look at three standout specs that elevate the iPhone 4 above its predecessor. By Larry Zinox 800-462-1423 www.larryzinox.com

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June 21st, 2010 Posted by Larry Zinox | smartphone | no comments

Progress with Challenges it’s the Yin-Yang

Saw the first pass of our Apple coding effort yesterday.  It’s looking awesome.  It is always a big thrill in software when you first see what started as an idea, morph into a design document, then into code and finally into something that you can actually see on the screen.  And in this case the screen is on an iPhone, even a bigger thrill.  Fun to be on the cutting edge again.

We are still dealing with an issue related to the iPhone and accessing certain areas within it with our code.  If Apple support is not able to give us a satisfactory resolution we have begun work on a plan B for that part.  Plan B would allow us to do what we had originally planned to do within the iPhone,  we would just be doing it outside the iPhone app, and it would add a fixed cost component we otherwise would not have.  On the positive side Plan B would give us some technology that we can use to piggyback with some other projects we are developing.  Yin-Yang

Also making progress on our other project code named “Iowa” (always wanted to be able to say that) (code named that is, not Iowa). We’re dealing with some third party technology in that one too.  Unfortunately their API doc looks as if it were written by Ph’ds for Ph’ds. Oh wait it was.  Lots of read, re-read, re-read and re-read with it, followed by head scratching and hmm wonder what they are trying to say.  But we’re plodding our way through it.  Should be starting our live field testing with our first beta tester next week.

Good thing is we’re learning there is a lot we can do with the technology we’re using in Iowa.  Both straight “out of the box” with our third party API’s (when we can figur them out) and even more so in conjunction with our own engines.  Bad thing is our technology partner is a startup with non-existent, or at the very least woefully inadequate support.  Yin-Yang

August 7th, 2009 Posted by Michael ORoark | SOFTA, development, iphone | no comments

Nothing Comes Easy

After doing extensive design and development work on our first iPhone app we hit a glitch.  Seems there is a technical issue within the iPhone that might keep us from doing what we want to do.  Or at the very least will force us to find a work-around.  Seems others have encountered similar issues and have used non-supported APIs to get past the issue, but we are planning on releasing this through the iTunes stores so that is not an option.

Time to get creative in how we solve this.  Meeting tomorrow to discuss.

Also our second project has hit it’s own technical hurdle.  Waiting to hear back from one of our code providers to see if they have a solution for us.  Otherwise time to get creative here too.

But that is the “fun” in what we do.  We are developing in  some cutting edge areas of iPhone, sms, and short codes.  Problems are bound to pop up as we push what these products can do.  The satisfaction of solving these problems is the initial reward, then hopefully followed by a monetary reward.  We are not 100% geek, money is good too. /wink

August 2nd, 2009 Posted by Michael ORoark | SOFTA, development, iphone, smartphone | no comments