SOFTA Ventures

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Simple. Smart. SOFTA.

The smartphone wave is growing.

In less than a year the iPhone garnered a 28 percent smartphone marketshare, according to Apple.  Recent studies show that smartphones now outsell standard cell phones.

Informa Telecoms & Media predict that while traditional handset sales are expected to fall, Smartphone sales will maintain robust growth, 35.3% year on year – Smartphone penetration will reach 13.5% of new handsets sold.

Smartphones are bringing people together.  It is the next level of networking. Even established networks like LinkedIn and Facebook are seeing the value in mobile networking.

One common feature of Smartphone users is the desire to have easy-to-use, cost-effective apps.

The SOFTA Ventures team has been riding the wave of software solutions for more than 20 years, combining their marketing know how with an ability to keep technology, intuitive, inexpensive and instant.  Applying this knowledge to iPhone’s and other smartphone technologies in the natural next step.

SOFTA Ventures is in the business of making smart phone smarter.  Follow us on our latest adventure.

October 28th, 2009 Posted by softaventures | SOFTA, apple, blackberry, development, iphone, smartphone | no comments

Life Beyond the App

Now that the iPhone application is coming together, both the front end and the back end engines, it’s time to start working on all the ancillary pieces.

Attended a 3 hour class this morning at the Illinois CPS Society on using social sites to build your brand.  Ostensibly it was for job searchers, but the lessons apply to building a corporate brand just as well.  Covered using all the major sites such as LinkedIn, Facebook, Twitter, as well as several less known but hopefully just as effective sites.

We had already done a lot of discovery on the topic, but there were several insights on doing specific, targeted searches to help build followers, especially regarding Twitter.

My goal over the next 30 days is to build out our main social sites in a coordinated professional looking manner.

October 21st, 2009 Posted by Michael ORoark | SOFTA, social networking | no comments

Twitter Takes Off

Why do we bring you this clip?  Because Twitter, Facebook, Linkedin, will all become and integral part of business solutions we will be rolling out on iPhones, Blackberrys, and other smartphones in the coming months.

All geared toward businesses that want to touch their customers with relevant, useful information, specifically targeted at them.

August 7th, 2009 Posted by Larry Zinox | SOFTA, blackberry, iphone, smartphone, social networking | no comments

Facebook 3.0 for iPhone – Lots of Changes

July 2nd, 2009 Posted by Larry Zinox | iphone, mobility | no comments

Facebook to Emulate Twitter’s Follower Model With Profile Fans

Facebook to Emulate Twitter’s Follower Model With Profile Fans.

Could it be that you will soon be able to have followers, not just friends, on Facebook too? That definitely appears to be the case.  Look closely at notifications and you’ll see the new option to receive an email notification whenever another Facebook user “Connects to me as a fan.” In other words, Facebook followers, here we come.

June 26th, 2009 Posted by Larry Zinox | internet | no comments