SOFTA Ventures

It’s the Little Things

There is a correlation between golf and business, and in this case releasing a new software product. In golf a one foot putt counts exactly the same as a 350 yard drive. In fact it’s probably easier to recover from an errant drive than from a bad putt. The latter messes with your mind, gives you the yips, the former just tends to get you mad. The point being the little things count just as much as the big things. Concentration, attention to detail, and the ability to compartmentalize.

The base code has been completed for some time. It’s getting all the little things right that is now taking the time. Short putt – long drive = cosmetic correction – new feature. The little details can absorb as much time as adding a feature: Website flow, colors, labels, typos, all these short putts end up being just as important as that long drive – the main application. But ultimately it will be the short putts that determine whether our long drive was worth it (assuming we didn’t shank the drive out of bounds).

But we’re almost there, on the 18th green, well maybe on the fringe but definitely the 18th hole.

January 12th, 2010 Posted by Michael ORoark | SOFTA, development | no comments

First Home Page Text

Simple. Smart. SOFTA.

The smartphone wave is growing.

In less than a year the iPhone garnered a 28 percent smartphone marketshare, according to Apple.  Recent studies show that smartphones now outsell standard cell phones.

Informa Telecoms & Media predict that while traditional handset sales are expected to fall, Smartphone sales will maintain robust growth, 35.3% year on year – Smartphone penetration will reach 13.5% of new handsets sold.

Smartphones are bringing people together.  It is the next level of networking. Even established networks like LinkedIn and Facebook are seeing the value in mobile networking.

One common feature of Smartphone users is the desire to have easy-to-use, cost-effective apps.

The SOFTA Ventures team has been riding the wave of software solutions for more than 20 years, combining their marketing know how with an ability to keep technology, intuitive, inexpensive and instant.  Applying this knowledge to iPhone’s and other smartphone technologies in the natural next step.

SOFTA Ventures is in the business of making smart phone smarter.  Follow us on our latest adventure.

October 28th, 2009 Posted by softaventures | SOFTA, apple, blackberry, development, iphone, smartphone | no comments

Building a Blog

Spent the last two weeks working on building up this blog site. Finally getting it to the point where we are satisfied with the look and feel.

Hopefully when we are done we’ll be able to communicate what we are working on, and the status, along with the frustrations, successes, and fun of a new product.

Took a big step toward moving our product development along in an organized manner by engaging Ed Gray to help in the product design phase. Ed is helping us to layout our iPhone screens, and detail the functionality. Should make it much easier for coding. If nothing else we have learned from all of our past software endeavors the importance of an upfront design doc.

And of course Larry continues to keep his business development hat charged up. He has two more products conceptualized for us to begin the design phase, once our current design moves into coding.

All in all it’s Wednesday and we’ve already gotten a weeks worth of work done. Nice to see the operation picking up some momentum.

June 10th, 2009 Posted by Michael ORoark | SOFTA, development | no comments