SOFTA Ventures

Mobilizing Information

More marketers connect with consumers through mobile apps – USATODAY.com

More marketers connect with consumers through mobile apps – USATODAY.com.

Marketers of everything from beer to couture are dialing up mobile-device applications for their brands. From Kraft, to Audi to beer companies, mobile phone apps are becoming an integrated part of brand building and brand awareness.

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June 26th, 2009 Posted by Larry Zinox | iphone, mobility, smartphone | no comments