SOFTA Ventures

iPhone Posting

Well this is cool. After some tweaking by Michael, changing from too many redirects, iPhone WordPress is now working. This will make posting to our company site easier. Looking forward to staying in touch with you all.

January 16th, 2010 Posted by Larry | iphone | no comments

It’s the Little Things

There is a correlation between golf and business, and in this case releasing a new software product. In golf a one foot putt counts exactly the same as a 350 yard drive. In fact it’s probably easier to recover from an errant drive than from a bad putt. The latter messes with your mind, gives you the yips, the former just tends to get you mad. The point being the little things count just as much as the big things. Concentration, attention to detail, and the ability to compartmentalize.

The base code has been completed for some time. It’s getting all the little things right that is now taking the time. Short putt – long drive = cosmetic correction – new feature. The little details can absorb as much time as adding a feature: Website flow, colors, labels, typos, all these short putts end up being just as important as that long drive – the main application. But ultimately it will be the short putts that determine whether our long drive was worth it (assuming we didn’t shank the drive out of bounds).

But we’re almost there, on the 18th green, well maybe on the fringe but definitely the 18th hole.

January 12th, 2010 Posted by Michael ORoark | SOFTA, development | no comments