SOFTA Ventures

About

SOFTA Ventures is focused on harnessing the power of mobile computing through tools and applications that simplify every day challenges.

Smartphones represent a revolution.

For a group of “Value-Added Users”, smartphone technology is not about basic communication. It’s about an understanding that technology can meet their needs, be it productivity, connectivity, information or communication. According to gravitytank’s research, 50% of app-phone users view apps as essential tools for getting more done and staying organized. They view apps as an indispensable tool to manage information, tasks, work, and relationships in their busy lives. (Reporter Wireless and Mobile News June 8, 2009)  For many iPhone is leading that revolution.

iPhone is quickly dominating the smartphone conversation, by improving the user experience at an increasingly fast pace.  SOFTA Ventures brings the experience and user know-how to take this “gadget” to the next level.

SOFTA developers understand the smartphone user – because they were among the initials consumers of this technology.

The apps in development focus on instant access and information.  Why wait for a traditional computer to email information?  The first SOFTA app in development will help eliminate the need for flyers, business cards and brochures…. all you need is your iPhone.

But iPhones and the first app are just the begining.

The founders of SOFTA, Larry Zinox and Michael O’Roark, have a long history of delivering clever, easy to use, affordable solutions to busy on the go types.  Their proven track record of success, through ventures like: SKYLINE,  CoolMail,  SamTrak, and more.

For partner Larry Zinox, a common belief driving this project is the motto “Think of it – Get it done.”

As Larry’s partner Michael noted, “We want our customers to use our product and say, ‘ That was easy.’  In fact we’ve taken that on as our development mantra.”

Together these two understand the power of mobile web – their goal is to mobilize and organize information in ways that save the customer time and money.

In essence, making smartphones smarter.